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During interactive session the following subjects will be covered:
* Plenary sessions on
- Innovation in Europe
- How does industry innovate?
- Understanding cultural differences during a negotiation
- The Power of Networking
* An Introductory Course on Marketing
Technologies (including sessions on: Setting the Strategy - Testing the
Market - Turning interest into Commitment - Closing the deal - Dirty Little
Tricks in Licensing)
* Parallel sessions on Exploiting
Expertise (Successful alliances with companies and how to structure a deal
– Building an expertise based business – Building a structured consultancy
activity – The role of a Business Development Manager in a University –
Successful Alliances between Universities and Businesses)
* Exploiting Technology
(Choosing and using a consultant – Protecting IP during a negotiation –
Commercial awareness of academics – Royalty rates – Success story of a
university spin out who recently did it’s IPO)
To view
more information on the
programme of this Amsterdam
event click here.
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