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ASTP
Training Course
in
association with Praxis |
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Advanced Licensing Skills
24 26 January 2007, Dublin |
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Introduction
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Technology Transfer Offices are not short of good technology, they are short of
good licensees. This is not surprising - it is much easier to apply for a patent
than it is to find a licensee and this is one of the principal reasons why we
typically (as a sector) license less than 20% of the patents we take out. |
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The Advanced Licensing Course focuses on licensing - the part of the technology
transfer 'process' that starts after we've filed a patent and finishes once
we've signed the deal. We assume that the decision has been taken to seek a
license for the technology (rather than to exploit by means of a spin out). We
then explore how best to identify potential licensees, persuade them that they
need our technology and conclude equitable and watertight deals with them - in
other words, effective market research, marketing and negotiation. |
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The course is designed for Technology Transfer professionals at universities and
PRO's who have significant experience and an active caseload of their own. We are
also opening the course to a limited number of managers from industry
responsible for licensing in technologies from universities. In common with
other ASTP courses, all sessions are led by experienced practitioners who have,
between them, licensed hundreds of technologies. |
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Content
The course is split into three days in which many aspects will be treated. The
course includes:
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What
Industry Wants From Universities
Developing
a Licensing Strategy
Strategic Licensing Case Study
Marketing
Breakout
(I) preliminary discussion of individual
projects.
Deal Strategy The
Essence of a Good Deal
Royalty
Rates
Dirty
Little Tricks in Licensing
Commercial Case Study
Common Pitfalls in Licensing
Post-signature
License
Management
Breakout
(II) preparation of group case
study presentation
Case
Study Presentation and Feedback
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| Programme |
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The main features of the course are its informal style of presentation and
interaction between participants. The sessions are a mixture of seminar-style
talks and smaller, break-out groups to discuss and report back on specific case
studies. During the feedback sessions the different results of all the groups
are discussed and the speaker(s) all of them experienced practitioners - add
their own perspective. You get out of the course, what you put into it, so
active participation is essential to gain as much information as possible as a
delegate. Our aim is to create an informal and pleasant atmosphere during the
course, so everyone feels comfortable and gets to know other delegates.
The programme is finalised and can be seen by clicking
here.
For more detailed information on the sessions, please click here. |
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| Social
Programme
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Besides the formal part, the course also has plenty of informal elements giving
you the opportunity to meet other delegates and share knowledge. On Tuesday
evening the 23rd, the course will start with the registration and
a welcome cocktail from 18.30 at NovaUCD. This is the Innovation and
Technology Transfer Centre at University College Dublin, which is located
in a magnificent mid-18th century house. On Wednesday evening the 24th
we invite all delegates to join us for dinner in the inner city of Dublin at
the Gravity Bar. It is perched a the top of the famous Guiness Saint
James's Gate Brewery and one of the most unique and popular bars in
Ireland. Here you can have an unparralleled 360 degree view of Dublin and
the surrounding area. |
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| Course fee |
The registration fee depends on whether you are a member of ASTP or not:
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Members 945,- (excluding 19% VAT)
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Non members 1495,- (excluding 19% VAT)
The
three-day course includes: coffee/tea, refreshments, lunches, welcome reception on
Tuesday, joint dinner on Wednesday and course materials. |
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| Venue |
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venue is the Stillorgan Park Hotel, Stillorgan Road, Dublin 18. For a
map of the location of the venue and the suggested hotels, please click here. |
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| Hotel reductions |
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The fee does not include overnight accommodation. Each participant
is responsible for its own hotel booking. ASTP has already selected three
hotels that are less than 10 minutes away from the welcome cocktail venue. |
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Jurys Montrose Hotel3***
Rate: Standard twin or double 99.00 per room incl. of tax and service charge
Executive Bedroom 119.00 per room incl. of tax and service charge
Full Irish Breakfast - 16.00, Continental Breakfast 11.00
www.jurysdole.com
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Stillorgan Park Hotel 4****
Rate: 109 single inclusive of Breakfast, Tax and Service Charge
119 Double room inclusive of Breakfast for two, Tax and Service Charge
www.stillorganpark.com |
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Radisson SAS St. Helen's Hotel 5*****
Rate: 165 per room inclusive of Breakfast, Tax and Service Charge
www.radisson.com |
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| Registration
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| The maximum number of participants is 40
(based a first come, first serve
basis). If you wish to sign up for the course, please complete the Registration form
and send it by fax to the Secretariat of ASTP + 31 70 392 63 75. As soon as we
received your registration form, a confirmation letter, an invoice and
logistical details on the venue will be sent to you. |
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| Booking conditions |
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Payment must be received at least one week before the course start date. 50%
of the course fees will be refunded for written cancellations
received before the 10th of January 2007.
After the 18th of January no refunds are possible.
Substitutions may be made up to 2 weeks before the course actually takes
place, but we will charge you 90,- administration costs.
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| More information
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For more information about this ASTP Training
Course, please contact the
Secretariat of ASTP,
tel + 31 70 392 63 74, fax + 31 703 92 63 75 or send an e-mail to
secretary@astp.net |
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